The average person receives 121 business emails per day. With so many messages flooding our inboxes, ensuring your marketing emails stand out is more important than ever.
One factor that can improve the performance of your marketing emails is timing. Sending an email at the right time boosts the chances that the recipient will open it. Thus, increasing the chances they will follow a link to your site and buy something.
But with so many conflicting opinions and studies on the best time to send emails, it can be challenging to know where to start. That’s why we’ve compiled the latest research and expert insights on the best times to send business marketing emails.
Read this article to learn more about how timing your email marketing campaign can boost leads and sales.
Marketing Email Studies: What Do The Experts Say?
According to several studies, email open rates are higher on certain days and times. For example, HubSpot found that the best time to send emails is 11 a.m., and the best day to send them is Tuesday and Wednesday.
GetResponse found that the highest open rates were on Thursdays, with 21% higher open rates than the worst day, Saturday. Intercom also found that Tuesday was the best day to send emails, with a 19% higher open rate than Monday, the worst day.
It’s important to remember that these statistics may vary depending on your audience and industry, so it’s best to experiment with different days and times to see what works best for you.
What Is The Best Time to Send Emails?
The best time to send an email differs from business to business and customer to customer. Business owners should know there is no magical time to send an email that works across the board.
But research can help you time your emails better. By improving your timing, you can optimize your email marketing campaigns. With more people opening your emails, you’ll generate more clicks, web traffic, and sales.
There’s no one-size-fits-all answer to the best time to send emails. But, we’ve developed general guidelines based on industry research and expert insights. For example, studies have shown that:
- Sending emails on Tuesday or Wednesday results in higher open rates
- Early morning and late afternoon are good times to send emails
- Messages sent overnight or in the early morning get lost in the crowd
Use these insights to test different send times to your email list. Pay attention to how well your audience receives the emails based on what day and time you sent them. Then tweak your emails to develop an effective strategy that resonates with them.
Factors That Affect the Best Time to Send Business Marketing Emails
Sending marketing emails at the right time can significantly impact your open and click-through rates. Here are two factors that can affect the optimal time to send your emails:
Time Zone Considerations
Time zones can play a significant role in determining the best time to send emails. Even a small business can have target audiences across many time zones.
In this case, you must recognize how time can impact email open rates. Consider segmenting your email list based on time zones. You can then send emails at different times to each segment.
Or you could experiment with sending emails at times that work well for your largest or most engaged audience. That means some recipients will receive the email outside their ideal hours. Test both strategies to see what works well to boost sales and clicks!
Your Target Audience
To make the most of your email marketing efforts, it’s important to have a deep understanding of your target audience and their behaviors. What time of day are they most likely to check their email? When are they most receptive to marketing messages?
Answering these questions can help you better time your email marketing campaign.
Different industries may have unique considerations regarding the best time to send marketing emails. Take the retail industry as an example. Sending emails on weekends or in the evening is more effective for this industry since people have more free time to browse and shop.
In contrast, finance businesses find more success in sending emails during the workweek. Their clients are more likely to hunt for business-related solutions at that time.
Email Content and Intent
The content and intentions of your email can impact the best time to send it. Think about what the content of your email is asking your audience to do. If you’re trying to get them to shop, sending them during the business day won’t do well.
However, informative content is easier to receive at any time. Sometimes, it performs better during the day, even when people are at work. They enjoy reading the newsletter to stave off burnout throughout the workday.
It’s essential to consider the intention and content of your email and tailor the send time to maximize its impact.
Maximizing the Impact of Your Email Timing
Planning the best time to send emails takes practice. Here are a few more tips to help you make the most of your email timing strategy:
Test, Analyze, and Test Again
Our research and expert advice should inform your initial email timing. But, experiment with different send times and track the results.
If you are still waiting for your desired results, tweak your email schedule and try again. Over time, you’ll gather valuable data that can help you fine-tune your email timing strategy.
Segment Your List
Segmenting your email list based on time zones can improve open rates. But you can also segment based on engagement level or past purchase behavior.
It’s easy for your target audience to ignore blanket email campaigns. But tailored emails catch their attention.
Customizing your email content and sending times to segments increases the chances of your audience opening your emails.
Track Your Analytics
Did you know that services like Sendpad will track your email marketing analytics for you? They will package vital data to help you optimize your email strategy.
Pay attention to your email analytics, including open rates, click-through rates, and conversion rates. Use this data to identify trends and make informed decisions about your email marketing strategy.
Focus on Relevance and Value
The success of your email marketing campaign comes down to the quality of your content. Make sure your emails are relevant, valuable, and engaging. Personalize your messages and always provide a clear call to action.
By following these tips, you can maximize the impact of your email timing strategy and drive more leads and sales for your business.
Make The Most Out of Your Email Marketing Campaign
Timing is everything, especially when it comes to email marketing. Time zones, industry nuances, content, and intent all play a role in choosing the best time to send emails.
Understanding how these factors affect email marketing allows you to tailor your send times to maximize impact, increase clicks, and boost sales. But you don’t have to manage your email marketing campaign yourself.
Sendpad helps track and analyze your email data to make informed decisions about when to send your emails. We offer data analytics, segmentation, and marketing automation to help your small business flourish.
Try our free trial today!